{"id":8088909578420,"title":"Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney","handle":"taming-the-mouse-how-a-small-hong-kong-theme-park-came-to-dominate-disney","description":"\u003ch3\u003eTaming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney\u003c\/h3\u003e\n\u003cp id=\"b\"\u003eProceeds benefit the IAAPA Foundation and a scholarship fund at California\nState University Fullerton to assist the next generation of Hospitality and\nTourism professionals.IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal\nwith The Walt Disney Company to create China's first Disney resort. Six years\nlater, when Hong Kong Disneyland opened to the public in a flurry of\nexcitement, the impact on Ocean Park was an afterthought. But instead of\nwithering and closing, as most observers expected, Ocean Park grew into an\ninternationally acclaimed attraction that beat Disney - every year for a\ndecade - in attendance, profitability, creativity and community engagement.\nTaming the Mouse details the 10 principles that lead Ocean Park Hong Kong to\ntransform its business and, in the face of what seemed insurmountable odds,\novertake one of the world's most beloved brands. Read more\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n \u003cul class=\"a\"\u003e\n \u003c\/ul\u003e","published_at":"2026-07-21T18:04:21+10:00","created_at":"2026-07-21T17:47:22+10:00","vendor":"Switow Media","type":"Hospitality, Travel \u0026 Tourism","tags":["home_industrial_July2026"],"price":18200,"price_min":18200,"price_max":18200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":44288560136372,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"9811190550","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney","public_title":null,"options":["Default Title"],"price":18200,"weight":526,"compare_at_price":null,"inventory_management":"shopify","barcode":"BLKHOUSE191","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/auspowers.com\/cdn\/shop\/files\/9811190550.jpg?v=1784620044","\/\/auspowers.com\/cdn\/shop\/files\/71LVrSxjy7L.jpg?v=1784620044"],"featured_image":"\/\/auspowers.com\/cdn\/shop\/files\/9811190550.jpg?v=1784620044","options":["Title"],"media":[{"alt":null,"id":33131072815284,"position":1,"preview_image":{"aspect_ratio":0.629,"height":1360,"width":855,"src":"\/\/auspowers.com\/cdn\/shop\/files\/9811190550.jpg?v=1784620044"},"aspect_ratio":0.629,"height":1360,"media_type":"image","src":"\/\/auspowers.com\/cdn\/shop\/files\/9811190550.jpg?v=1784620044","width":855},{"alt":null,"id":33131072848052,"position":2,"preview_image":{"aspect_ratio":0.629,"height":1360,"width":855,"src":"\/\/auspowers.com\/cdn\/shop\/files\/71LVrSxjy7L.jpg?v=1784620044"},"aspect_ratio":0.629,"height":1360,"media_type":"image","src":"\/\/auspowers.com\/cdn\/shop\/files\/71LVrSxjy7L.jpg?v=1784620044","width":855}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch3\u003eTaming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney\u003c\/h3\u003e\n\u003cp id=\"b\"\u003eProceeds benefit the IAAPA Foundation and a scholarship fund at California\nState University Fullerton to assist the next generation of Hospitality and\nTourism professionals.IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal\nwith The Walt Disney Company to create China's first Disney resort. Six years\nlater, when Hong Kong Disneyland opened to the public in a flurry of\nexcitement, the impact on Ocean Park was an afterthought. But instead of\nwithering and closing, as most observers expected, Ocean Park grew into an\ninternationally acclaimed attraction that beat Disney - every year for a\ndecade - in attendance, profitability, creativity and community engagement.\nTaming the Mouse details the 10 principles that lead Ocean Park Hong Kong to\ntransform its business and, in the face of what seemed insurmountable odds,\novertake one of the world's most beloved brands. Read more\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n \u003cul class=\"a\"\u003e\n \u003c\/ul\u003e"}

Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney

In Stock. Leaves warehouse within 2 - 3 business days

$182.00 AUD
Maximum quantity available reached.
Free Shipping Australia Wide
100% Safe & Secure Checkout
100 Days Return Policy *
1 Year Warranty *

Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney

Proceeds benefit the IAAPA Foundation and a scholarship fund at California State University Fullerton to assist the next generation of Hospitality and Tourism professionals.IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal with The Walt Disney Company to create China's first Disney resort. Six years later, when Hong Kong Disneyland opened to the public in a flurry of excitement, the impact on Ocean Park was an afterthought. But instead of withering and closing, as most observers expected, Ocean Park grew into an internationally acclaimed attraction that beat Disney - every year for a decade - in attendance, profitability, creativity and community engagement. Taming the Mouse details the 10 principles that lead Ocean Park Hong Kong to transform its business and, in the face of what seemed insurmountable odds, overtake one of the world's most beloved brands. Read more

Product Features